Latest Horror-Movie Ad Prank, With a Screaming Devil Baby, Is Completely Messed Up

Thinkmodo strikes again

Headshot of David Griner

Here's one baby that no one's expecting. "Devil Baby Attack," a rather mean-spirited if grimly hilarious marketing stunt for the upcoming horror film Devil's Due, shows what happens when well-meaning New Yorkers try to check on an unattended baby carriage.

Here's what happens: They get screamed at by a horrific demon infant. And sometimes chased around by the horrific demon infant's remote-controlled stroller.

Sure, the prank—by Thinkmodo, which also did last year's super-viral Carrie coffee-shop spot—sparks some fun jump-screams from passersby. But watching the results, it's hard not to think of last year's spot-on parody by Canadian agency John St. about the cruel lengths to which advertisers now seem willing to go.

If we must be subjected to more prankvertising stunts, it would be nice to see ones that punish people for making poor moral choices rather than watch normal pedestrians get tormented because they tried to check on a screaming baby left alone in the snow.

Via Mashable.

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."