Latino PSA Features Luchadors to Deliver Helpful Covid Info to Spanish Speakers

'Lucha vs. El Virus' was created to fill a gap and reach a group highly affected by the virus

a shirtless man with a mask on and it says la mascara vs. el virus on the top left
D expósito & Partners noticed a lack of Spanish-language and Latino-focused public health messaging around Covid-19, so they created a PSA campaign to fix that. d expósito & Partners
Headshot of Mary Emily O

This spring, Daisy Expósito-Ulla watched as the Covid-19 pandemic spurred public health PSAs and concerned commercials offering brand reassurance. But she noticed something was missing: anything about Covid-19 in Spanish.

@MaryEmilyOHara maryemily.ohara@adweek.com Mary Emily O'Hara is a diversity and inclusion reporter. They specialize in covering LGBTQ+ issues and other underrepresented communities.
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