Conflated mythologies are the latest fashionable mixer in liquor advertising. From John Jameson's recent bout of drinking and diving to Dos Equis' Most Interesting Man in the World, imaginative histories are popping up all over. In the same vein, New York agency Dead As We Know It has created a delightful campaign for The Kraken Spiced Rum that fills us in on some of the more fraudulent details of the Kraken sea creature's storied mythology. The three main spots, posted here, prove that someone actually reads those word-a-day calendars. You can also check the site, where you'll eventually be able to acquire a book of the Kraken's mythology. The copy manages to be highly amusing and somehow tastefully done. After all, if this were DDB for Bud, they'd manage to work in some joke about your Ass Kraken. Now, there's a beast I'd rather not encounter.
—Posted by Rebecca Cullers