LED Technique Created for Sci-Fi Could Provide an Alternative for Film Crews Limited by Lockdowns

A lighting technique pioneered for the film Gravity could be of use to small-scale video crews

LED screens were used to mimic lighting for this pre-pandemic Cadillac ad shoot. Framestore

Key insights:

A cutting-edge effects technique used to bring space-scapes to life in big-budget sci-fi projects could be key to smaller video shoots here on an Earth gripped by the coronavirus pandemic, according to one major video effects firm.

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@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.