Lego Ad’s Little Darth Vader Is Less Charming and Cute and More Completely Evil

Choosing the perfect time to strike

I never thought Lego would officially recognize how sharp its products are, but this ad for the Star Wars playset series does exactly that—with help from the dark side of the Force.

Little Vaders, of course, have a history of advertising success, though here the Sith Lord is somewhat less charming as he ruins a father's clandestine midnight snack run.


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adfreakdk@gmail.com David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.
Publish date: April 29, 2014 https://dev.adweek.com/creativity/lego-ads-little-darth-vader-isnt-so-charming-and-cute-157361/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT