Lexus Just Made a Sriracha Car, and No This Isn’t an April Fools’ Joke

Auto brand just got spicier

Headshot of Tim Nudd

Lexus wants you to know it's the hottest automobile brand around. So, it made a red-and-green, hotter-than-hell Sriracha version of its new Lexus IS sports sedan.

@nudd Tim Nudd is a former creative editor of Adweek.
{"title":"Recommended","post_types":["post","page"],"channel":"parsely","lineup_id":"54851","since_qty":226,"since_time":"d","until_qty":1,"until_time":"m","q":"","num_posts":0,"vertical":"creativity"}