Lexus Just Made a Sriracha Car, and No This Isn’t an April Fools’ Joke

Auto brand just got spicier

Lexus wants you to know it's the hottest automobile brand around. So, it made a red-and-green, hotter-than-hell Sriracha version of its new Lexus IS sports sedan.

@nudd Tim Nudd is a former creative editor of Adweek.
{"channel":"elasticpress","title":"Recommended","post_types":["post"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":1,"until_time":"m","q":"newest","num_posts":0}