Lil Nas X’s ‘Wrangler on My Booty’ Line In ‘Old Town Road’ Is Now a Branded AR Experience

A successful scan reveals behind-the-scenes footage

The officially branded project puts the URL to good use. Mother New York
Headshot of David Griner

Your life might not be a movie. It might not be all “bull ridin’ and boobies.” You might not even have a cowboy hat from Gucci.

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."