Lizzo Covers The Beatles for Facebook’s Ad Launching Messenger Rooms

Michel and Olivier Gondry direct the spot, set to a new version of 'All Together Now'

Headshot of David Griner

Facebook is staking a bigger claim on 2020’s video chat boom with newly expanded features—and an ad backed by serious star power.

The 30-second spot, “Pictures” from agency Leo Burnett and Facebook’s Creative X studio, was co-directed by brothers Michel and Olivier Gondry and is set to a cover of The Beatles’ “All Together Now” by Lizzo, recorded specifically for the ad.

The ad announces the launch of Facebook’s Messenger Rooms, a group chat that promises a blend of sharable ease and privacy options.

Created entirely in quarantine, the visually fluid spot shows group photos quickly transitioning into group chats.

Facebook announced and began rolling out Messenger Rooms last month. The feature allows up to 50 people into one group video chat with no time limit. Chats can be shared via links or be kept private.

Leo Burnett was announced as the lead creative agency on Messenger as part of a June 2019 reshuffling of agencies across all of Facebook’s major properties.

While Michel Gondry is the more famous of the ad’s directing duo thanks to his work on Hollywood films like Eternal Sunshine of the Spotless Mind, he and brother Olivier are both frequently found behind the camera for ads from major brands. In recent years, Michel Gondry has directed work for brands including HP,  Apple, FedEx and Chobani, while Olivier Gondry directed work for Ikea earlier this year.

The brothers collaborated previously on a 2018 campaign for Las Vegas’ Park MGM resort. 

CREDITS:

Client: Facebook

CMO: Antonio Lucio

Director, Messenger Marketing: Christine Purcell

Director, Messenger Marketing: Raul Murguia

Marketing Manager: Minjae Lee

Marketing Manager: Veronica Smith

Marketing Researcher: Lizi Cruz

Marketing Researcher: Jess Gill

Director, Communications Planning: Radhika Narang

Communication Planning Manager: David Jacobs

Communications Lead: Liz Shaw, Lisa Stratton, Bjorn Trowery

In-House Agency: Creative Experiences

Group Creative Director: Cameron Ewing

Group Creative Director: Abdul Wahid Ovaice

Group Creative Director: Tom Markham

Director, Design: Zach Stubenvoll

Executive Producer: Chad Emerson

Content Producer: Tom Gorman

Content Producer: Emilie Talerno

Business Affairs: Nicholas Sempertegui

Director, Program Managers: Adrienne Walpole

Program Lead: Danielle Wilburn

Program Manager: Ally Galston

Creative Director: Thomas Francesconi

Art Director: Sharon Kaye

Copywriter: Daniel Alvarez

Art Director: Eric Stiles

Copywriter: Chaden Goodenoe

Designer: Aleksey Lebdin

Designer: Robbie Reynolds

Designer: James Anderson

Agency: Leo Burnett

Global Chief Creative Officer: Liz Taylor

Executive Creative Director: Adriano Matos

Creative Director: Caio Batista

Creative Director: André Santa Cruz

Art Director: Geraldine Ramirez

Copywriter: Mariana Guarin

Senior Creative Resources Manager: Phoebe Alvarez

SVP Business Director: Kim Sharon

Senior Account Executive: Tukiya Mwanza

EVP Strategy Director: Chris Bridgland

SVP Strategy Analytics: Alissa Coronna

Strategy Director: Casey Gilford

Community Management Director: Jenny Lapp

Senior Community Manager: Sean Logan

EVP Director of Production: Mike Davidson

SVP Executive Producer: Juan Woodbury

Producer: Laura Perfect

Producer: Elizabeth Ritten

SVP Director of Production Operations: Michael Shanahan

VP Director of Production Consultants: Ray Swift

Senior Production Consultant: Mike Bilbrey

Senior Business Manager: Zorica Beuk

Business Manager: Anne Paganini

Senior Talent Manager: Kara Finley

VP Celebrity Services Director: Peggy Walter

Production Company: Partizan

Michel Gondry, Director

Olivier Gondry, Director

Lisa Tauscher, Managing Director / Executive Producer

Kelly Martin, Head of Production

Raffi Adlan, Producer

Shawn Kim, Director of Photography

Maxwell Orgell, Production Designer

Mandy Moore, Choreographer

Editorial: Final Cut

Jeff Buchanan, Editor

Dillon Stoneburner – Editor

Suzy Ramirez, Executive Producer

Ana Orrach, Head of Production

Special Effects: The Mill

Glyn Tebbutt, Creative Director / VFX Supervisor

Anastasia von Rahl, Executive Producer

Erin Hicke, Senior VFX Producer

Telecine: The Mill

Matt Osborne, Colorist

Blake Rice, Producer

Framestore

Beau Leon, Colorist

Andrew McLintock, Producer

Music Supervision:

Peggy Walter and Juan Woodbury, Leo Burnett

Maxwell Gosling, little ears music

Chris Clark, Squeak E Clean Studios

Audio: Formosa

John Bolen, Mixer

Hermann Thumann, Assistant Mixer

Lauren Cascio, Executive Producer

Creative X Production Partners

Production Company: Missing Pieces

Executive Producer: Kate Oppenheim

Director: Mia Lidofsky

Head of Brand Engagement: Arelys Perez

Line Producer: Greg Jones

Head of Production: Rebecca Davis

Editorial/Animation Company: Hornet

Creative Director: Daniel Fries

Editor: Hedia Maron

Editor: Anita Chao

Animator: Monica Eunji Kim

Executive Producer: Cathy Kwan

Producer: Alliah Sophia Mourad

Associate Producer: Riley Spencer

Color/Telecine Company: RCO

Colorist: Derrick Yuen

Executive Producer: Seth Ricart

Producer: Sheina Dao


@griner david.griner@adweek.com David Griner is creative and innovation editor for Adweek. He's been covering agencies, creativity, technology and marketing innovation for more than a decade and is host of Adweek's podcast.
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