Looks Could Kill in Christmas Ad for Harvey Nichols

A laser-like focus on same-dress disasters

Headshot of Tim Nudd

A holiday party becomes a Star Wars-like showdown for two women who show up in the same red dress in this amusing new Christmas spot from Adam & Eve DDB for British fashion retailer Harvey Nichols. Both women start shooting deadly looks at each other—literally deadly, as red lasers shoot from their eyeballs and destroy much of the apartment, while the rest of the guests party on, mostly oblivious to the commotion. A little dog gets in on the action, too. "Avoid a same dress disaster this season," says the on-screen copy at the end. This is accomplished by getting a dress from Harvey Nichols. Perhaps each dress is one of a kind. Whatever the case, you know it will still look good on that walk of shame the day after the party. Via Copyranter.

@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: December 5, 2012 https://dev.adweek.com/creativity/looks-could-kill-christmas-ad-harvey-nichols-145712/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT