Lottery-winning knights joust with abandon

Headshot of Tim Nudd

Cole & Weber United in Seattle did this amusingly silly spot for the Washington Lottery. The jousting theme is absurd enough, but the spot really comes together around a certain brand of two-wheeled, self-balancing electric vehicles—once again proving that this brand is basically just a punch line at this point.

@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: April 8, 2011 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT