Lucasfilm Ran This Ad in an Irish Paper to Thank the Locals After Filming Star Wars There

Go mbeidh an fórsa leat!

In an infinitely classy and gracious move, Lucasfilm took out an ad in the Irish Examiner to thank the communities of Crookhaven, Goleen and the Brow Head peninsula, where parts of the upcoming Star Wars movie (Episode VIII) were shot, for putting up with them.

The ad references the "tireless commitment of our Irish crew" in glowing terms, and states that "the enthusiasm and support of all the people of West Cork have made our Irish adventure one we will always treasure." 

They even translated "May the Force be with you" into Gaelic, a language even weirder and harder to pronounce than the ones they made up for the movie.

Since it's Lucasfilm we're talking about, there's probably some financial incentive behind this gesture, but that doesn't make it any less endearing. Speaking as a Marylander who had to listen to House of Cards bitch about money for God only knows how long, it's good to see that some people in show business understand the value of appreciation. 

Lucasfilm also shot some of Episode VII in Ireland. Below is a behind-the-scenes video of that filming experience, handily brought to you by Discover Ireland. David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.
Publish date: June 2, 2016 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT