New York, New York: It’s a hell of a town! And speaking as long-term residents, we will confirm that it can all be a bit much to take in.
Thankfully, the 8.5 million people who live here have more than one day to see the famous sights, lights and nights.
On that note, Lyft’s latest campaign suggests that city folk looking to take a week off work don’t even need to board a plane when there are so many unexplored treasures just a short car ride away.
Agency of record Wieden+Kennedy collaborated with street artists Steven Harrington, Mike Perry and Andrew Rae to create a series of OOH placements that will appear in key locations around the city, reminding cynical New Yorkers that there’s still plenty to see in their (almost certainly adopted) hometown.
Harrington, Perry and Rae are well-known commercial artists. Perry worked on many of the animated scenes in Comedy Central’s Broad City while Rae is a regular contributor to The New York Times Magazine.
“Staycation” mimics classic “Greetings From” postcards to remind would-be layabouts that they can manage to go on a thorough sight-seeing expedition without ever boarding Jersey Transit, Metro-North or even the subway system.
The art in each individual piece also includes details drawn from the locations in question so pedestrians can remind themselves of the sights to behold.
As Bernstein himself put it, “There are 20,000 streets in New York.” And have you really never been to the Cloisters??
(Trust us, it’s great.)
Agency: Wieden + Kennedy New York
Campaign: “NYC Staycation”
Executive Creative Director: Karl Lieberman
Creative Directors: Stuart Jennings, Eric Helin
Copywriter: Matt Simpson
Art Director: Alison Joseph
Strategists: Tass Tsitsopoulous, Cristina Pansolini
Account Team: Samantha Wagner, Jasmine Cogdell, Lee Ford
Communications Planners: Karlo Cordova, Neil Sawhney
Project Manager: Carly Lissak
Creative Services Director: Chris Whalley
Head of Art Production: Deb Rosen
Art Producer: Yukino Moore
Print Producer: Kim Rose
Studio Manager: Jill Kearton
Lead Studio Designer: Nathan Dalessandro
Studio Designer: Stan Yeung
Retouching: Jesse Corinella, Kevin Walker, Chris McClelland
Head of Business Affairs: Patrick O’Donoghue
Business Affairs: Michael Moronez
Illustrator: Mike Perry
Illustrator: Steven Harrington
Illustrator: Andrew Rae