Make Your Own Skittles Ad on ‘Create the Rainbow’ Holiday Site

Campaign is more sour than sweet

I can make my own wacky Skittles holiday commercial on this Create the Rainbow site from BBDO Toronto and Jam3? Do I have to? Can't I just strangle myself with a string of festive lights instead? Users choose various characters, dialogue, settings and music and share the results with friends—who, if they have any self-respect, will hit delete before the "ad" comes to an end. I put scruffy slacker stereotype Travis and Funky Santa—a black guy in Claus garb who chuckles ominously and wishes everyone a "Happy Christmas, Kwanzaa or Hanukkah"—in an office hot tub filled with Skittles. Overall, the effort is kind of uninspired, and the DIY approach feels re-gifted from 2009. Where's that smoochin' walrus when you need him!? Way to waste the rainbow.

@DaveGian David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.
Publish date: December 18, 2012 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT