Male bonding and bouffants with Absolut

If it’s true that Absolut commissioned this short film with only the caveat that it mention the product, then it’s amazing they got off so easy. Avant garde comedians Zach Galifianakis, Tim Heidecker and Eric Wareheim have churned out a nice bit of surrealist cinema with little more than wigs, wicker and a too-hot hot tub. You can already hear several of the one-liners catching on, but I think it’s hard to beat the ultimate product-placement setup line: “What is this, ice?” Hat tip to anniemal on Twitter.

—Posted by David Griner