Man Dresses Up Like Local Realtors and Plasters His Face on Their Ads

There goes the neighborhood

Headshot of David Griner

Sometimes, the combination of creative talent and too much free time can lead to some truly odd projects. Case in point: designer Phil Jones, who has been replacing realtor ads around town with his own meticulously reproduced photos.

Using wigs and wardrobe changes, Jones reenacted each realtor's pose as closely as he could, then pasted the results over the original images on benches around Minneapolis.

While it could (accurately) be described as vandalism, the project's rapid explosion in popularity since Jones posted it on Reddit is also helping to bring national attention to a few local real estate agents with modest ad budgets.

Yes, he's truly offering a service—helping to drive record traffic to their websites … their crappy, crappy, crappy websites.

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."