Man Finally Does the Ice Bucket Challenge in Fun Ad About the Perils of Slow Internet

And other folks get around to the Harlem Shake

Headshot of Tim Nudd

What happens when you have a slow internet connection? You come late to online fads. Sometimes, several years late.

A fun new campaign by TBWA\Raad in for Connect Internet in Lebanon dramatizes this fun, hyperbolic idea in amusing fashion, by showing people with poor internet service doing the Ice Bucket Challenge and the Harlem Shake—long after they were popular.

An agency rep says the campaign used “unscripted characters from remote areas in Lebanon” for the spots. Check them out below.



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@nudd Tim Nudd is a former creative editor of Adweek.