A Man Finds Commuting Zen in This Brilliantly Silly Ad for Mobile Train Ticketing

Above the fray, thanks to an app

If you're the type of person who wants to feel spiritually at one with the act of commuting by train, then British ticketing company Trainline would like you to try its app.

In this new ad from Anomaly London and Rattling Stick director Ringan Ledwidge, a man finds his zen while weaving through the crowds at a busy station, perfectly content in knowing from which platform his train departs, that he got a deal on the fare, and that he has a tasty snack stowed away for later in the ride.

Aptly titled "I am train," the arc is perfectly silly—reminiscent of Anchorman's "I love lamp" in its affinity for inanimate objects—but with a deliberately overwrought monologue crescendoing toward the ending.

Spoiler: The final twist—the man's euphoria, unleashed—is the real treat, half because the tone stands in such stark contrast to what's come before it, and half because all the other people around him on the platform do their best to act like nothing's out of the ordinary, which is exactly what would happen.

And while it's not entirely convincing that the app will turn your smartphone into Thor's hammer, it's probably true that it feels better to know where you're going, and pay less for the trip, than to wander around the station with a blank look on your face.

@GabrielBeltrone gabriel.beltrone@gmail.com Gabriel Beltrone is a frequent contributor to Adweek.