Some say Geico is going through a golden age of creativity, from its super-viral "Hump Day" camel spot to its Cannes Grand Prix-winning "Unskippable" campaign. But Dominick Nero is not among the brand's most ardent advertising fans.
In fact, he's sick and tired of seeing a Geico ad online every three minutes.
But now, the video producer at Magnalux Pictures is fighting back. To protest what he calls Geico's "nightmarish over-saturation of the commercial market," Nero edited together the video below, titled "Every F*cking Geico Ad Played at Once." And a frighteningly Orwellian production it is.
Nero says there's almost 300 videos in it, and that's just a fraction of what Geico has made over the years. (Most of its spots from before 2010 are nowhere to be found online.)
Nero, who also made headlines recently with his supercut of Wes Anderson supercuts, has this to say about the Geico project:
The Cavemen. The Suit Guy. The Gecko. The Pig—rarely do we spend more than five minutes on the Internet without seeing one of these mascots.
As a web video editor and filmmaker, I'm very interested in what plays before, in between, and after our online videos. Since sites like YouTube and Hulu are our generation's cable TV, almost everything we watch is, in some way, disturbed by Geico's self-perpetuating reign of milquetoast chaos. But if you're anything like me, you don't want to keep hearing "Save 15 percent or more on your car insurance" in your dreams every night.
Shouldn't we have some say in what gets played in our digital adspace? We're the ones using these damn sites, after all!
Geico and its lead ad shop, The Martin Agency, both declined to comment.