Marshawn Lynch Just Popped Up on a Shopping Channel to Hilariously Sell Skittles

Seahawks star visits Evine Live

Headshot of Tim Nudd

If you happened to be zoning out to the Evine Live home-shopping channel on cable TV at 11:04 a.m. ET this morning, you saw a strange sight. Yes, that was Seattle Seahawks running back Marshawn Lynch doing a five-minute segment with Evine's Allison Waggoner—in which the pair chatted about the glory of Skittles, and tried to sell you 36 packs for $14.86.

Check out the full segment below.

Their banter is pretty amusing—and in fact, talking about Skittles is a favorite pastime for the usually reticent Lynch, who is known to be the candy's biggest superfan. Kudos to Evine, too, for green-lighting what ended up being a light self-parody of the format (and for taking liberties with the "Live" part—the Marshawn bit was actually taped earlier).

If you missed the segment, you can still take advantage of the deal online.

Skittles' longtime PR shop, Olson Engage, dreamed up the idea to mark the candy's second season as an official sponsor of the NFL.

@nudd Tim Nudd is a former creative editor of Adweek.