Martha and Macy’s clean up fraternity house

The frat boys of America have a new and unexpected patron saint: Martha Stewart. As part of a series of "Fashion Challenge" videos, Macy's sent Martha to a dilapidated fraternity house to class up the place and its questionably sober denizens. While obviously not a pure piece of documentary filmmaking, the video below still has an ad-libbed vibe that makes Martha seem pretty unflappable. Even if you've never been a fan of the domestic diva, you have to respect how she reacts to the guys' questions (e.g., in reference to two different packs of colored sheets: "If you were a girl, which one would you pick?"). Also check out videos featuring Donald Trump, Clinton Kelly and Rachel "Not Ray" Roy, though they're sadly lacking in references to marijuana and dumpster diving.

—Posted by David Griner



Publish date: April 2, 2010 https://dev.adweek.com/creativity/martha-and-macys-clean-fraternity-house-12854/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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