Max Page, Volkswagen’s Little Vader, Makes the Most of His Jedi Powers

Actor raises $50,000 for Children's Hospital

Headshot of Tim Nudd

A year ago this week, Max Page—known to ad geeks as the 8-year-old actor who played Little Vader in Volkswagen's 2011 Super Bowl ad—had open-heart surgery for a congenital heart defect. He's had eight surgeries in all at Children's Hospital Los Angeles. Now, People magazine has an update on how he's doing. In short, he's healthy—and making a difference. "He's doing remarkably well," his mom, Jennifer Page, says. "He's a full-throttle kid who loves doing charity work, making appearances in hospitals nationwide, raising funds and cheering up other kids." Max serves as a junior ambassador for Children's, and has raised more than $50,000 for the hospital. "I love being able to help kids who are less fortunate," he says. "It's all about giving back." It looks like the Vader suit comes along with him, too. "It was fun filming it," he says. "It's never going to get old to me."


@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: June 14, 2013 https://dev.adweek.com/creativity/max-page-volkswagens-little-vader-makes-most-his-jedi-powers-150393/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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