“McNugga Lubba Dub Dub” might be the goofiest brand tweet of the year so far.
That’s how McDonald’s replied to a Twitter request from the writers of Cartoon Network’s Rick and Morty, after they urged the fast-food giant to bring back its McNuggets Szechuan dipping sauce, last savored in 1998 as part of a promotion for Disney’s animated classic Mulan.
“McNugga” is a (questionable) street-pun play on “Wubba Lubba Dub Dub,” one of Rick’s catch phrases from the show.
All of this transpired after Rick and Morty streamed its Season 3 premiere on April Fools’ Day. That episode featured an unhinged scene with Rick foaming at the mouth and ranting uncontrollably about his unbridled love for some McD’s saucy goodness:
Actually, that looks more like unbridled lust. Or rabies.
Anyway, if Mulan can make a live-action comeback, why not revisit some Szechuan on the side? It could happen, people!
There’s a Change.org petition (those never fail, right?) along with tons of media play, as fans continue to drive the conversation across social.
McDonald’s kicked the door wide open, telling USA Today: “We never say never, because when our customers speak, we listen. And to paraphrase some of our most enthusiastic fans, our sauce is so good that it would be worth waiting 9 seasons or 97 years for.”
Another Rick and Morty reference! McD’s is so chill.
In the meantime, you can always cook up your own version of the sweet-spicy sauce by following this Andrew Rae tutorial:
Make sure to have lots of extra napkins on hand, as foaming at the mouth can ensue lubba dub. Who knows? You might even hear the strains of a heavenly choir as the condiment begins to work its way through your digestive tract.
That stuff’ll kill ya!
Join the foremost brand marketers, such as Marc Pritchard, Brad Hiranaga, Kory Marchisotto and more, for Brandweek Masters Live on Sept. 14-17. Secure your pass and learn from the brand masters.