McDonald’s singing fish spawning imitators

One wall-mounted singing fish is bad enough. When you have 25 of them singing "Shake Your Booty" by KC and the Sunshine Band on a motion-activated billboard, it's lots worse. The billboard is from Paris, and was put up by frozen seafood company Findus. Copyranter points out at Animal New York: "Since this is of course a busy pedestrian area of the city, the fish must pretty much be singing that fucking song 24/7." If it was you walking past that ad, you wouldn't be laughing at all!

—Posted by Tim Nudd

Publish date: May 13, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT