McDonald’s Turns Digital Billboard Into Game

Headshot of Tim Nudd

DDB Stockholm created this clever and simple interactive billboard game for McDonald's. Menu items bounce and fly through the screen. If you're quick enough to capture one in a cell-phone pic, it's yours free at a nearby McDonald's. This has more upside than the interactive McDonald's board in Picadilly Circus that just made you look like a jackass.


@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: April 23, 2010 https://dev.adweek.com/creativity/mcdonalds-turns-digital-billboard-game-12763/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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