Media buyers urged to gun down sales reps

Life as a media buyer isn't just strip clubs and steak dinners on the dime of publishers. It's also about a torrent of ad-sales people with really nice teeth and expensive shoes bugging you 24/7 to close a deal. That means far too many pestering phone calls and e-mails, along with vapid presentations and the same idiotic questions. Games publisher Intergi hopes to curry some favor with the media-buyer world with a casual game called Media Buyer's Revenge, which invites you to play the role of a deranged media buyer who guns down sales reps when they pop up with questions like, "What kind of CPM are you looking for?" and "What click rate do you think is good?"

—Posted by Brian Morrissey

Publish date: October 15, 2009 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT