Meet the Quirky Genes That Determine Who You Are in 23andMe’s New Ad Campaign

Agency 72andSunny brings genetic markers to life

Your genes may not determine your personality, but they still have personalities all their own in the new ads for DNA testing. 23andMe

While many still think of DNA testing primarily as a way of learning about your geographic and ethnic heritage, 23andMe’s new ad campaign focuses on helping you understand the many other data points that can be revealed when you examine your genetic makeup.

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."