Melanie Amaro Banishes King John in Pepsi’s Super Bowl Spot

TBWA\Chiat\Day's :60 is unveiled

Headshot of Tim Nudd

And here's your 60-second Pepsi spot that will air during the Super Bowl. It features The X Factor winner Melanie Amaro impressing, and then exiling, the evil king Elton John (who's wearing some serious platform boots) with her stained-glass-shattering rendition of Aretha Franklin's "Respect." What do you think—aside from being annoyed at all the full spots being released this year?


@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: February 3, 2012 https://dev.adweek.com/creativity/melanie-amaro-banishes-king-john-pepsis-super-bowl-spot-137967/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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