Michael Bolton Makes Everything More Juicy, Particularly Starburst

One theory in candy's new campaign

Headshot of Tim Nudd

Michael Bolton follows up his Optimum campaign with a cameo in the Starburst ad below, part of a new campaign from DDB Chicago that offers theories on why the candy is so "Unexplainably juicy." In "Orchard," it's because Bolton serenades trees whose fruit then becomes extra luscious, obviously. Another spot says it has something to do with Keyboard Cat and dragon tears. The spots were directed by Andy McLeod of Rattling Stick. More executions and credits below.


Client: Starburst

Agency: DDB Chicago

Chief Creative Officer: Ewan Paterson

Creative Director: Chuck Rachford

Associate Creative Director, Art Director: Alex Zamiar

Associate Creative Director, Copywriter: Jonathan Richman

Executive Producer: Will St. Clair

Producer: Matt Green

Senior Account Director: Kate Christiansen

Production Company: Rattling Stick

Director: Andy McLeod

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@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: April 9, 2013 https://dev.adweek.com/creativity/michael-bolton-makes-everything-more-juicy-particularly-starburst-148483/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT