Mike Tyson Gets Even Kinder, Gentler on Billboard

Mike Tyson's ascent into profundity continues with an appearance on a Last Chance for Animals billboard in West Hollywood. The image is of the former heavyweight champion, now a vegan, kissing a dove. I am not even kidding. Tyson blames processed food (and drugs) for the wild behavior that formed his reputation and has embraced veganism in middle age. (Also, he digs pigeons now.) He also sounds very grateful for the partnership with LCFA, noting, "It's been a while since an organization has wanted me for anything." Trying to reconcile those words and that image with someone who could kill me barehanded is going to take some time. Print version after the jump.

adfreakdk@gmail.com David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.
Publish date: April 21, 2011 https://dev.adweek.com/creativity/mike-tyson-gets-even-kinder-gentler-billboard-130836/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT