Mock Commercial for Beans Is Better Than Almost Any Real Commercial for Anything

Cinesite shows off its chops

Headshot of Tim Nudd

Visual effects studio Cinesite produced this crazy-good mock commercial as a way to show off its creature animation skills. And one hell of a creature it is—a marauding beast who takes umbrage at being awoken from its cave by some astronauts, who take a serious beating for their transgressions. Except one guy gets away … or does he?

The spot was written and directed by animator Alvise Avati. Read more about it here. Credits are below. Via Disco Chicken.


Client: Cinesite

Writer, Director: Alvise Avati

Producer: Eamonn Butler

Visual Effects Supervisor: Richard Clarke

Art Direction: Jean-David Solon

Concept Art: Andrea de Martis

Modelling, Rigging: Grahame Curtis, Royston Willcocks, Richard Boyle

Animation: Alvise Avati, Eamonn Butler, Peter Clayton, Tom O'Flaherty, Adam Bailey

Texture Artists: Nicolette Newman, Gary Newman

Special Effects Animation: Andreas Vrhovsek, Luke Wilde

Lighting, Compositing: Zave Jackson, Nikos Gatos, Jonathan Vuillemin, Dan Harrod, Joel Bodin

Editorial: William Marshall-Wilkinson, Christopher Learmonth

@nudd Tim Nudd is a former creative editor of Adweek.