Mullen Makes Ad-Blog Comments More Pleasant With the Hater Translator

The season's most festive machine

Headshot of Tim Nudd

Tired of all the nasty anonymous attacks in the comments section of ad blogs? Mullen has a festive solution this holiday: the Hater Translator, a fancy Dr. Who-style machine that rewrites obnoxious comments as nice ones—and even turns the word "fuck" into real fudge!

Check out the video below for more, featuring some great cameos from a ton of agency people. Apparently the Hater Translator did some translating of comments on AgencySpy—until its commenting handle was blocked. If it's unwelcome over there, it can certainly take a stab at cleaning up some AdFreak stories.

@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: December 20, 2013 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT