The Muppets Mentor Terry Crews in Toyota’s Super Bowl Ad

Teaser for upcoming :60

Headshot of David Griner

After watching Terry Crews scream his way through many an Old Spice ad, it's hard to imagine him as boring. But that's the premise of Toyota's upcoming Super Bowl ad for the Highlander, in which Crews receives life lessons from none other than the Muppets.

Created by Saatchi & Saatchi Los Angeles and hashtagged #NoRoomForBoring, the 60-second spot, titled "Joyride," features an original song about "unborifying" your life. The Muppets partnership is a dual promotion, highlighting both the 2014 Highlander and Disney's upcoming film Muppets Most Wanted.

Here's the teaser clip, which sets the scene for the Super Bowl spot:

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."