Need a Little Sausage Support? Johnsonville Experts Are Now Just a Phone Call Away

With recipes, meat-themed jingles and more

Sooner or later, everyone's sausage needs some support.

If you find yourself in such straits between now and this Friday—say, from 8 a.m. to 8 p.m. Central time—go ahead and call Johnsonville HQ at (844) 9-SAUSAGE. Company employees will be serving up all manner of advice on pork-pipes and cow-casings as part of the marketer's "Sausage Support Center."

Live! Unscripted! Sausage talk! That number again: (844) 9-SAUSAGE.

This trailer dishes on the initiative:

As you might recall, previous phases of the "Made the Johnsonville Way" campaign had company staffers dream up Carl the Great Bratsgiver and appear in wacky commercials they helped create. Why launch a Support Center this time around?

"We've all been there—standing in a grocery store or kitchen, wishing someone would just tell us what to make for dinner," says Kevin Weir, associate creative director at Johnsonville ad agency Droga5. "So we thought, 'Who better to be that person than some certified sausage experts in Sheboygan Falls, Wisconsin?' Now, they're just a phone call away."

So, who could you wind up grilling for recipes and cooking tips? Well, company chairman and founder Ralph Stayer Jr. will be among the 30 or so folks on hand. Or you might get Bob, who stars in the clip below. Once, on a bet, he wrestled a bear at a county fair:

Based on that beast-fight reenactment, we're guessing Bob lost. "I was off camera pretending to be the bear," recalls Droga5 associate creative director Chris Colliton. "When Bob charged at me full speed, it was terrifying." (Hey, if you think advertising is a grind, try making sausage for a living!)

Also at the Support Center, Sheri is available to chat about spicy baked beans (and quilts):

And Mark's got the 411 on breakfast quesadillas. But don't dial 411. That number again: (844) 9-SAUSAGE:

Then there's Tammy. She's really into … sigh … sausages, what else?

Those Johnsonville sausage sages even dropped some beefy beats for Pandora and the brand's social sites:

Juicy jingles, meat masters! (Don't quit your day jobs.)

CREDITS

Agency: Droga5

Creative Chairman: David Droga

Chief Creative Officer: Ted Royer

Group Creative Director: Scott Bell

Associate Creative Directors: Chris Colliton, Kevin Weir

Junior Copywriter: Madeleine Trebenski

Junior Art Director: Brittain McNeel

Chief Creation Officer: Sally-Ann Dale

Executive Broadcast Producer: Scott Chinn

Associate Broadcast Producer: Isabella Lebovitz

Head of Interactive Production: Niklas Lindstrom

Executive Interactive Producer: Tasha Cronin

Associate Interactive Producer: Alyssa Cashman

Social Producer: Gabrielle Nicoletti

Technical Lead: Michael Mosley

Head of Art Production: Cliff Lewis

Head of Print Services: Rob Lugo

Senior Print Producer: Rick Gutierrez

Junior Print Producer: Abraham Nowels

Senior Retoucher: John Ciambriello

Global Chief Strategy Officer: Jonny Bauer

Group Strategy Director: Aaron Wiggan

Senior Strategist: Marc Iserlis

Group Communications Strategy Director: Brian Nguyen

Communications Strategist: Kevin Wilkerson

Data Strategy Director: Lily Ng

Group Account Director: Julia Albu 

Account Director: Pat Rowley

Account Supervisor: Kate Tyler Monroe

Associate Account Manager: Camille Cheeks-Lomax

Project Manager: Rayna Lucier

Client: Johnsonville

Senior Group Marketing Director: Ryan Pociask

Integrated Marketing Director: Jamie Schmelzer

Creative Director, Brand Communications: Anthony Rammer

PR, Social Media Manager: Stephanie Dlugopolski

Shopper Marketing Manager: Stephanie Plehn

Brand Marketing: Kimberly Keller

Production Company: D5 Films

Directors: Chris Colliton, Brian Lannin

Director of Photography: Brian Lannin

Producer: Sara Vander Horn

Editorial: D5 Studios

Senior Editor: Matthew Badger

Postproduction: The Mill

Executive Producer: Andrew Hamill

Flame Artist: Brandon Danowski

Music: APM

Stompin' Down the Road: Nicolas Moreau (Sacem)

Smooth Groove (A): Laurence Cottle (PRS)

Sound: Sonic Union

Mixer: David Papa


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@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.
Publish date: September 28, 2016 https://dev.adweek.com/creativity/need-little-sausage-support-johnsonville-experts-are-now-just-phone-call-away-173761/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT