Nelson Mandela Memorial Billboard in India Accidentally Features Morgan Freeman

Actor played the world leader in 'Invictus'

Headshot of David Griner

While you hate to laugh at someone who clearly meant well, it's hard not to chuckle a bit at this memorial sign for Nelson Mandela in the southern Indian city of Coimbatore. A cloth merchant wanted to celebrate the accomplishments of South African leader Nelson Mandela while also marking the legacy of peaceful advocates for change like Gandhi, Mother Teresa and Martin Luther King Jr.

Unfortunately, the resulting sign, written in the Tamil language, featured a large picture of actor Morgan Freeman instead of Mandela. The confusion likely stemmed from Google results that included Freeman's appearance as Mandela in 2009's Invictus. 

The merchant has told reporters he is already working to change the image. One bright spot, though, is that it led to some awesome wordplay in the tweet below from HyperVocal's editor:


@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
Publish date: December 20, 2013 https://dev.adweek.com/creativity/nelson-mandela-memorial-billboard-india-accidentally-features-morgan-freeman-154623/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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