New love affair brewing over cup of Nescafé

If you were watching American TV in the early 1990s, you couldn't miss Nescafé's Taster's Choice couple—the potential paramours whose liaisons were fueled by instant coffee. What you might not have known at the time was that the campaign, and even the actors, were brought over from Britain, where the ads promoted Nescafé Gold Blend. Next month, the campaign will return to British airwaves with an updated look and feel as part of an $8 million push for Gold Blend from McCann Erickson. Last time around, the campaign boosted sales by 20 percent in the U.K. and a respectable 10 percent in America. So, if the new couple has any good coffee-selling chemistry, will we see them a few months later on our side of the pond? Maybe they should leave some room for original leading man Anthony Head, whose time as Giles on Buffy the Vampire Slayer cemented his role as a sex symbol among occult librarians. Admittedly, he hasn't had a lot of competition.

—Posted by David Griner

Publish date: April 26, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT