New Skittles tastier than a human tube sock

Here's the first spot from TBWA\Chiat\Day for Skittles Fizzl'd Fruits, a newly launched variety of Skittles that fizz in your mouth. It's a typically zany affair, featuring an old geezer who declines Fizzl'd Fruits from his wife, preferring instead to be zapped in the tongue by a giant human tube sock who pads around the house generating static electricity. As usual, the kids will eat this stuff up. As for the new candies themselves, the jury is still out. Candy Blog offers a typically exhaustive review, and isn't that fond of them. "I'm not much for effervescence," says the reviewer. "The caustic burps just aren't worth the tongue tingling."

—Posted by Tim Nudd

Publish date: May 10, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT