This New Zealand Billboard Always Predicts the Local Weather With 100 Percent Accuracy

Can the website say that?

MetService.com, a weather site in New Zealand, recently put up this empty (but nonetheless branded!) billboard frame in Auckland, through which it offered "real-time weather reports." Ha. As a gimmick, I suppose it's amusing enough. Of course, it's hard to tell the temperature from looking at the sky—and that's the major thing people check real-time weather reports for. Fun idea—but just not as clever as they think it is. Agency: Y&R. Check out the case-study video below. Via Adland.


adfreakdk@gmail.com David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.
Publish date: April 17, 2013 https://dev.adweek.com/creativity/new-zealand-billboard-always-predicts-local-weather-100-percent-accuracy-148641/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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