Spikes Fantasy-Football Ad With Injured Jamaal Charles

League calls it a 'mistake'

Headshot of Tim Nudd

The NFL fumbled badly on Thursday with an ad on the homepage touting fantasy football—by showing Kansas City Chiefs star Jamaal Charles being carted off the field with a season-ending knee injury. "Injury ruined your fantasy season?" said the headline. "Start again on It's not too late." So, Charles suffers a devastating injury, and the NFL uses it as a punch line. Classy. The ad was up for about an hour before the league removed it, saying it was a "mistake."

@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: September 22, 2011 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT