The NFL fumbled badly on Thursday with an ad on the NFL.com homepage touting fantasy football—by showing Kansas City Chiefs star Jamaal Charles being carted off the field with a season-ending knee injury. "Injury ruined your fantasy season?" said the headline. "Start again on NFL.com. It's not too late." So, Charles suffers a devastating injury, and the NFL uses it as a punch line. Classy. The ad was up for about an hour before the league removed it, saying it was a "mistake."
Publish date: September 22, 2011 https://dev.adweek.com/creativity/nflcom-spikes-fantasy-football-ad-injured-jamaal-charles-135052/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT