Kevin Durant Gets a Second Shot at Being Drafted First

Only Anton Barrels stands in his way

"He can't ball, he just tall." With smack talk on his sneering lips, 5-foot-9 forward Anton Barrels makes his commercial debut in this Nike Basketball spot from Wieden + Kennedy, set during a shirt vs. skins draft in the Maryland hometown of real-life 6-foot-9 superstar Kevin Durant. The ad, directed by David Gordon Green of Chelsea Pictures and edited by Geoff Hounsell of Arcade Edit, introduces Durant's KD VI Nike shoe, and he gets chosen first for the local game. It's all a big in-joke, because Durant was famously taken second in the 2007 NBA Draft, trailing Greg Oden, who's probably worn casts more often than sneakers during his injury-riddled pro career. (Where's Greg's new footwear line, you heartless bastards!? Dude's got doctor bills to pay!) The commercial is amusing even if you don't know the backstory, though it helps. Frankly, I was rooting for Barrels, a sweat-soaked, tie-and-tank-top-wearin' everyman, to be the top pick, because his misplaced moxie steals the show. Sorry, Kevin, but in my book, you're still No. 2. Credits below.


Agency: Wieden + Kennedy, Portland, Ore.

Global Creative Directors: Alberto Ponte, Ryan O’Rourke

Art Director: Jason Campbell

Copywriter: Nathaniel Friedman

Account Supervisor: Jordan Muse

Account Executive: Jessica Shaw

Executive Producer: Matt Hunicutt

Producer: Chris Capretto

Production Company: Chelsea Pictures

Director: David Gordon Green

Director of Photography: Eric Treml

Executive Producers: Allison Amon, Lisa Mehling, Pat McGoldrick

Head of Production: Adam Guliner

Editorial: Arcade Edit

Editor: Geoff Hounsell

Assistant Editor: Sean LeGrange

Managing Director: Damian Stevens

Executive Producer: Nicole Visram

Visual Effects: Airship Post

Visual Effects Producer: Greg Heffron

Color: Sean Coleman at Company 3

Sound: Jeff Payne at Eleven Sound

Color Company: MPC

Colorist: Mark Gethin

@DaveGian David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.
Publish date: June 28, 2013 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT