Nike glimpses future in epic World Cup spot

If this doesn't get you in the World Cup spirit, nothing will. It's Nike's new three-minute "Write the Future" spot by Wieden + Kennedy, featuring some of the world's top players seeing into the future, Dead Zone-like, and glimpsing the consequences of their play at this year's tournament. Watch it here, at a column width that does it a little more justice. If it's not the best soccer commercial ever made, I don't know what is. Cristiano Ronaldo and Wayne Rooney—the former Man U teammates and famous foes in that fateful England-Portugal quarterfinal in 2006—are the main stars here, though there are many others, including non-soccer heroes Roger Federer, Kobe Bryant and Homer Simpson. Alejandro G. Iñarritu (Babel, 21 Grams) was the director. The only possible gripe you could have is that the commercial also prominently features Brazil's Ronaldinho. Alas, he didn't make the cut for this year's team.

—Posted by Tim Nudd

Publish date: May 21, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT