No, Seriously, Golf Is a Real Sport, Says Nike’s New Tiger Woods Ad

At least one golfer is in great shape, anyway

Tiger Woods's latest chapter in his blood oath to Nike is this ad from Wieden + Kennedy in which the golfer is compared to a track-and-field competitor, a boxer, a basketball player and a baseball player (referencing Babe Ruth, no less). The idea is to stress golf's athleticism, but all it did for me was reinforce how lethargic golf is compared to sports where people aren't driven around in carts with other people who carry all their stuff. I would like to see how Tiger trains for big tournaments, though, so maybe next time Nike could be less roundabout in its approach. Credits below.


Client: Nike Golf

Spot "The Sport of Golf"

Agency: Wieden + Kennedy, Portland, Ore.

Creative Directors: Don Shelford + Rob Thompson

Copywriter: Tom Sebanc

Art Director: Derrick Ho

Producer: Felicia Glover

Account Team: Scott Sullivan + Karrelle Dixon

Executive Creative Directors: Joe Staples / Susan Hoffman

Agency Executive Producer: Ben Grylewicz

Production Company: Bob Industries

Director: Brad Parker

Executive Producer: TK Knowles

Line Producer: Melissa Murphy

Director of Photography: Morgan Susser

Editorial Company: Joint Editorial

Editor: Kyle Valenta

Post Producer: Lauren Pullano

Post Executive Producer: Patty Brebner

VFX Company: The Mission

Executive Producer: Michael Pardee

VFX Supervisor: Mark Kolpack

VFX Producer: Ryan Meredith

CG Lead: Pitor Karwas

VFX: Rob Trent

Music Composer: Philip Glass

Sound Designer: Jeff Payne

Song (if applicable): "67 Cities"

Mix Company: Eleven Sound

Mixer: Jeff Payne

Producer: Caroline O’Sullivan David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.
Publish date: June 11, 2013 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT