Not Into Sports Bars? You Might Prefer This ‘Reality Bar,’ Xfinity’s Spot for Reality TV Lovers

The Miami takeover celebrates the TV platform's 'Reality Week'

A popular sports bar in Miami has temporarily been reimagined as the Xfinity Reality Bar. Xfinity
Headshot of Sara Jerde

If the phrase “cabs are here” reminds you of the gym, tanning, laundry, Jersey stereotypes, or all of the above, then Comcast’s Xfinity might have a marketing ploy that will pique your interest faster than you can say “Jerzday.”

To promote itself as a destination for some of today’s most popular reality TV, the Xfinity X1 platform (with agency Goodby Silverstein & Partners) took over a Miami sports bar and temporarily relaunched it as the Xfinity Reality Bar.

“Sports fans have sports bars. Why isn’t there a place for reality TV fans?” a narrator ponders in a teaser of the bar, of course set to a hit from Scheana Marie (of Vanderpump Rules fame) called “Good as Gold.”

The pop-up bar will be open through this Wednesday with select memorabilia reality TV fans might recognize, including the original duck phone from Jersey Shore. The bar also has a fun bar and drinks menu, with cheeky references to delight reality TV watchers, like “skinny guac,” “tell me it’s about the pepperoni” pizza, “cougar on the loose” (a cosmopolitan), “desperate story line” (sangria), and “mascara tears” (rosé).

There are also scheduled appearances from reality TV celebrities including Chad Johnson, of MTV’s Ex On The Beach; Margaret Josephs, of Bravo’s The Real Housewives of New Jersey; and Jenni “JWOWW” Farley of MTV’s Jersey Shore.

Live interviews will also be conducted in partnership with Betches and FabFitFun.

“Xfinity TV brings together the best of reality television and we wanted to create a physical destination that reflected the curated experience we offer our customers,” said Todd Arata, senior vice president of Brand Marketing at Comcast, in a prepared statement.

To access the new reality TV destination, which will include programming like NBC’s The Titan Games and MTV’s Ex On the Beach, Xfinity X1 customers just have to say “Reality Week” into their X1 remotes.

Additional content will be available on Facebook Live and through the hashtag, #XfinityRealityWeek.

CREDITS:

Client: Comcast Xfinity
Agency: Goodby Silverstein & Partners

Comcast Xfinity
SVP, Marketing & Communications: Peter Intermaggio
SVP, Brand Marketing: Todd Arata
Executive Director, Xfinity Social Marketing: Nader Ali-Hassan
Senior Manager, Media Strategy and Planning: Justin Silva
Senior Manager, Xfinity Social Marketing: Jennifer Marder
Senior Manager, Multicultural Acquisition Marketing: Susana Regueira
Manager, Xfinity Social Marketing: Maris Howard
Community Manager, Xfinity Social Marketing: Lacey Ketchell
Specialist, Xfinity Social Marketing: Carmen Castelblanco

Creative
Chief Creative Officer: Margaret Johnson
Creative Director: Jens Waernes
Creative Director: Jon Wolanske
Creative Director: Tristan Graham
Creative Director: Felipe Lima
Art Director: Roseanne Overton
Copywriter: Kayla Lott
Designer: Maria Vaquero

Account Management
Managing Partner: Leslie Barrett
Executive Group Account Director: Chad Bettor
Account Manager: Katie Freedman
Assistant Account Manager: Sarah Thomas

Production
Director of Broadcast Production: Tod Puckett
Executive Experiential Producer: Caitlin DeAngelis
Broadcast Producer: Caroline Vassiliades
Senior Broadcast Producer: Stephanie DeNatale

Strategy
Director of Communication Strategy: Christine Chen
Group Content Strategy Director: Nick Reggars
Senior Communication Strategist: Alex Oztemel
Communication Strategist: Jacob Sperla
Junior Communication Strategist: Maddie Belt
Head of Data Research and Analytics Strategy: Margaret Coles
Director of Research and Analytics Strategy: Cassi Husain
Research and Analytics Strategist: Jack Sloman
Junior Research and Analytics Strategist: Colin Abel

Business Affairs
Director of Business Affairs: Judy Ybarra
Business Affairs Manager: Jaime Szefc

Production Company
Goodby Silverstein & Partners: Social Production
Executive Producer: Danielle Ricardi
Line Producer: Sarah Kallas
Associate Producer: Sammie Heaton
Director: Andrew Butte

Performics
Media Director: Erin Moulson
Senior Media Manager, Paid Social: Lauren Dubuque

Editorial: Cut + Run
Lime Studio
Mission Film & Design
Post: Creative Technology SF
Event Production: The Bait Shoppe
Event Production: Merge Studios


@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.
Publish date: January 7, 2019 https://dev.adweek.com/creativity/not-into-sports-bars-you-might-prefer-this-reality-bar-xfinitys-spot-for-reality-tv-lovers/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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