Ogilvy Gets Potholes to Tweet, Asking to Be Fixed, Every Time They’re Run Over

Complaints from the source

Headshot of Tim Nudd

People aren't the only ones complaining about potholes in Panama City. The potholes are complaining!

With so many streets in Panama City damaged, local agency P4 Ogilvy & Mather placed special devices in potholes that automatically tweet nasty messages at the Twitter account of the Department of Public Works whenever cars drive over them.

A quick glance at the @Elhuecotwitero Twitter page shows the campaign in action—scores of tweets per day asking @MOPdePanama for answers.

The campaign was done on behalf of a Panama TV station, which said potholes are a major concern of its viewers. And it seems to be working—at least, it got the attention of the minister of public works, who appeared on the TV station Monday to address the issue, which he blamed on a mix of poor construction and the failure of talks to approve money to fix the roads.

See public works minister Ramón Arosemena address the issue here:


Client: Medcom

Agency: P4 Ogilvy & Mather, Panama City, Panama

Chief Creative Officer: Edwin Mon

Associate Creative Director: Alejandro Blanc

Creative Director: Osvaldo Restrepo

Digital Creative Director: Alberto Lam

Copywriter: Edmar Quiros

Head of Art: Roberto Perez

Art Director: Edmar Quiros

Designer: Franklin Lu

General Account Executive: Monica Urrutia

Digital Account Manager: Luis Gonzales

Executive Producers: Benjamin Liao, Belisario Alvarez, Monica Crespo

Production Companies: VFX Panama; SAKE Argentina

Music: Salmon Osado

Sound Editing: Manuel Trejos

Postproduction: Marcos Ruiz

Medcom Digital Media Director: Francisco Hernandez

@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: June 1, 2015 https://dev.adweek.com/creativity/ogilvy-gets-potholes-tweet-asking-be-fixed-every-time-theyre-run-over-165097/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT