OkCupid CMO Says Its ‘DTF’ Campaign Boosted Buzz 50%, But Isn’t Welcome Everywhere

The ads drew praise from women, rejection from Chicago Transit

The campaign, largely driven by out-of-home, resulted in a 50% boost in social mentions of OkCupid. OkCupid

In the crowded category of dating apps, OkCupid has rarely been one of the most high-profile options, but its recent “DTF” campaign seems to be working at changing that.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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