Old dude’s shocked that gamers are doing it

Call of Duty: Modern Warfare 2 is the latest in a best-selling series of WWII-themed first-person shooters, so it naturally begs the question of how an old man ranting about sex could be shoehorned into the marketing campaign. The alchemical response to that question is this ad, a series of double entendres delivered by one of the Flying Hellfish. He does manage to reference a number of the game's features, which was cleverly done here and there, but the presentation suffers from lasting a minute and change when 45 seconds would have sufficed. Good thing he wasn't wearing an onion in his belt. See a bunch of related spots here.

—Posted by David Kiefaber

Publish date: April 9, 2010 https://dev.adweek.com/creativity/old-dudes-shocked-gamers-are-doing-it-12826/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT