On International ASMR Day, Here’s a Look at Some of the Best Ads That Have Given Us the Feels

From sizzling ribs to frying chicken, marketers are trying to soothe consumers

Editor: Josh Rios

International ASMR Day is very much a “thing.” Now in its seventh year, the goal for today’s “holiday” is to raise awareness of the relaxation method that relies on the various sounds and images that make humans feel all weird and tingly.

@kitten_mouse lindsay.rittenhouse@adweek.com Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.