What would you guess is the world’s biggest shopping day? Black Friday? Maybe Cyber Monday? What about Prime Day? No to all of the above. The biggest shopping day of the year is actually Nov. 11, otherwise known as Singles Day.
On this week’s episode of the Adweek podcast, Yeah, That’s Probably an Ad, ecommerce expert Lisa Lacy breaks down Singles Day for those not in the know.
The Chinese shopping day has exploded in popularity since its inception in 1993 as a sort of anti-Valentine’s Day. Once ecommerce platform Alibaba took over in 2009, it morphed into what it is today—a shopping bonanza in which Alibaba sold $30.8 billion in gross merchandise volume—triple what U.S. consumers spent online in 2017 for Black Friday and Cyber Monday combined.
Elsewhere on the podcast, our panel discusses a conservation ad which was banned in the U.K. and has since gone viral and they chat about our L.A. Brand Stars issue, which highlights 16 marketers killing it in the respective fields (not to mention our cover star, Busy Philipps!)