One Small Schtup for Man, One Giant Leap for Axe’s Astronaut Campaign

Hero crash-lands in woman's driveway

Dude's got the right stuff! Talk about a payload specialist! No "Houston, we've got a problem" for this rocket jockey! Etc.! BBH London and Blink director Tom Tagholm score with its latest, interestingly shot "Nothing beats an astronaut" spot for Axe's Apollo and Deep Space body washes, thanks to playful morning-after imagery. A woman's clothing and underwear are strewn around an apartment, along with astronaut gear like boots, a helmet and a spacesuit. She wakes up looking supremely satisfied, while her lusty inner-space traveler showers with Axe, all systems presumably "go" for re-entry. Remember to practice safe sex, people, and keep your helmet on! Credits below.


Client: Axe

Agency: Bartle Bogle Hegarty, London

Creative Director: David Kolbusz

Creative: Gary McCreadie, Wesley Hawes

TV Producer: Ruben Mercadal

Production Company: Blink

Director: Tom Tagholm

Producer: Bruce Williamson

Executive Producer: James Bland

Photography: Vincent Warin

Production Designer: Andy Kelly

Production Manager: Ellie Britton

Postproduction: Framestore

Editing House: Stitch

Editor: Tim Hardy

Audio: Wave

Sound Designer: Aaron Reynolds

Music Production: Beacon Street Studios

Join the foremost brand marketers, such as Marc Pritchard, Brad Hiranaga, Kory Marchisotto and more, for Brandweek Masters Live on Sept. 14-17. Secure your pass and learn from the brand masters.

@DaveGian David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.
Publish date: April 22, 2013 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT