Orangetheory Highlights Benefits Beyond the Gym in New Global Campaign

The fitness chain has grown 400% since 2015

Close up of a woman sweating
Booming fitness brand Orangetheory links workout time with extra energy for the rest of your life in campaign from Tombras. Orangetheory Fitness

It’s officially the new year, which means it’s time to join the annual migration of Americans to the gym. And Orangetheory Fitness, one of the hottest rising brands in fitness, obviously doesn’t want to miss the resolution rush.

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."